How I became an FM radio DJ

One of the questions I get most often is, “How the heck did you end up being a radio DJ?”

My response is, “I have NO IDEA!” No, seriously… I have no idea! I didn't audition. I didn’t apply. I didn’t have any aspirations of being an FM radio influencer. I did, however……..say, “YES!” 

Let me explain. I am a professor at Napa Valley College. I teach business courses including entrepreneurship and marketing. One of the fundamental principles I teach my students is to accept opportunities that pull them out of their comfort zone. Say yes! 

I first started at the radio station recording commercials for the college. When I agreed to voice the advertisements I thought it would be a few times, maybe a couple of hours of my time. I found out it was a weekly two-minute segment for almost a whole year! I hesitated. But because it was a new experience working in a marketing medium that was unknown to me. I said yes. 

In the Summer of 2020, the station asked me to be a guest DJ. We were in the middle of the pandemic and teaching on Zoom to black boxes is frustrating. The idea of engaging with my community on the radio appealed to me. I had no idea what I was doing or what I would talk about- but I said yes.

Fast forward several months and an opportunity to be on-air more regularly became available. I’ll be honest. I was so anxious as a guest DJ that I hesitated to accept the offer. But then I recalled what I was constantly encouraging my students: when opportunities to challenge yourself come your way say yes. 

Being a radio influencer has given me more confidence speaking in larger crowds. I have since been a moderator on a live Youtube stream and was the announcer for a rock concert. Additionally, I am modeling bravery to my children and practicing what I preach to my students. My sons have even had a chance to be on the mic! 

I hope this blog inspires you to SAY YES when presented with the opportunity to step out of your comfort zone. Yes, you will be nervous. If you are like me you may even suffer from imposter syndrome. But the long-term benefits far outweigh the short-term nerves. I promise you it will help you grow and discover a sense of self. 

To hear me, tune into the “Afternoon Mix” on www.993thevine.com Mondays through Thursdays from 3 pm to 5 pm.

Photo credit @rjfotoworks and @sakhonnhek


Claudette Shatto

Claudette has called Napa Valley home for over 25 years. She’s a professor of Business & Entrepreneurship at Napa Valley College, a keynote speaker, and the author of Gazill Hill, a multicultural children’s book that introduces leadership, courage, and a growth mindset to young readers.

Claudette was named Best Educator by the Napa Valley Register and received Napa Valley College’s Distinguished Teaching Award for her commitment to student success. Her passion project is teaching leadership and entrepreneurial thinking to children through school visits, community workshops, and storytelling. Whether she’s in a college classroom, leading a business workshop, or reading to first graders, Claudette is committed to helping students of all ages step into their potential.

Follow her journey on social @claudetteshatto.

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